Zach Praiss

Project:

Hey Google

Dates:

August 2022 - July 2023

Role:

Digital campaign lead

Contributions:

Research, branding, social media, website development, and influencer collaborations.

After the Supreme Court overturned Roe v. Wade in 2022, I worked with Accountable Tech's team to test Google's policy to protect the privacy of users who visit abortion clinics. We found that the company is still collecting and retaining this sensitive location data, which could be weaponized by right-wing state governments to prosecute those seeking or assisting with reproductive health care. We launched a direct advocacy campaign in collaboration with dozens of influencers calling on Google to stop collecting and retaining location data and aiding abortion prosecutors. Our research and campaign received coverage from The Guardian, NBC News, The Washington Post, Jezebel, and The Register.